Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. They also confirmed they were testing a feature that would let page administrators create job postings and receive applications from candidates, a move that could pressure LinkedIn Corp's recruiting business. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay the social network to get their open position in front of more candidates.
The new features could compete with LinkedIn, as well as developers like Work4, Workable and Jobscore that build ‘Jobs’ tab applications that businesses can embed in their Facebook Pages. Perhaps Facebook was prepping for these new features when it tested Profile Tags last year that mimic LinkedIn’s endorsements feature.
A spokesperson for Facebook revealed, “Based on behaviour we've seen on Facebook, where many small businesses post about their job openings on their Page, we're running a test for Page administrators to create job postings and receive applications from candidates.” Watch this space.
Paul Arkwright
Publisher
