HR Vendor Awards
Best HR Vendor (HRIS)
IBM
Transform hiring interviews into AI-powered personalised career conversations
IBM is transforming hiring interviews into AI-powered personalised career conversations and elevating leader and candidate experiences with smarter, faster decision making and rewarding user-centric digital interactions. AIA topped MDRT for six years running with one of Hong Kong’s largest agency forces, yet currently faces around a 70% industry-wide three-month attrition. The Career Aptitude Test (CAT) delivered by IBM heads up a multi-phase AI-powered transformation to enrich the end-to-end career experiences for the best next-gen agents and meet these hiring challenges. The goal is simpler, faster, smarter: promote full digital adoption, eliminate decentralised manual processes, and embed powerful analytics.
Digitalising the Old, Uncovering the New: combining seasoned leaders and trainers’ tacit experience, existing performance and behavioural data, and machine learning empowers leaders to make informed unbiased hiring decisions.
Integrated Seamless Career Experience: the IBM system covers all bases from personalised candidate interview experience to bespoke onboarding and training recommendations to seamless digital interactions for leaders’ post-onboarding people and performance management.
Centralised, Smart Candidate/Agent Profiling Framework: CAT empowers leaders with a common holistic framework to unbiasedly identify, evaluate and fast-track future leaders. Grounded on established psychological theories, knowledge from business, recruitment, training professionals and 800+ agent data samples, IBM used data science to create the ideal agent profiling model focused on eight core competencies to help HR match key talent.
Experience-Based Candidate Engagements: candidates are greeted with a hassle-free, meaningful experience from the initial questionnaire to personalised interview and report, which they would receive post-interview as a token of appreciation. Design principles are simple, intuitive and conversational based on mutual exploration between the candidate and AIA. Candidate engagements are further personalised with tailored interview questions, meaningful ‘facilitation talks’, and ongoing onboarding and training suggestions—all powered by analytics and mapped to their candidate profile, driving higher candidate interest and satisfaction.
Quality Recruitment for Growth: underpinning IBM’s solutions are strong concepts of empowerment and best-in-class self-service across every element of the talent journey. With a personalised data-driven report toolkit and insights dashboards, young aspiring leaders can facilitate more effective targeted interviews to evaluate a candidate’s organisational fit. Meanwhile, senior leaders can identify HiPo talents for fast-track, match candidates with their best-fit leaders, and manage the team’s near real-time performance data against their predictive success potential.
Advocacy for Digital Adoption: digital and analytics are critical drivers of AIA’s enhanced abilities to recruit, train, and actively manage an increasing number of new agents in real-time. CAT is the first digital tool in AIAHK to cover this end-to-end journey, providing rapid, seamless, connected workflow interactions with its existing recruitment platform iRecruit affords leaders and candidates frictionless integrated experiences, creating deeper, richer data for analytics and a connected data ecosystem with smarter synergies, driving efficiency and scalability.
Paul Arkwright
Publisher
