HR Awards
Best Employee Wellness Programme
PwC
Wellness Reimagined: PwC Wellness Ecosystem
A platform for our people to own their wellness journey, human-led and technology-empowered.
PwC puts its people at the heart of all its strategies. As the Firm builds the workforce of the future, it aims to foster a holistic culture of wellness and flexibility where its people can live healthily, work smartly and stay socially connected with one another.
The Firm launched its Wellness Reimagined App 1.0 to empower its talent to own their wellness journey in a personalised yet connected way. With this seamless one-stop-shop for wellness services and products, PwC’s people are now able to make appointments and purchase PwC-curated wellness services of their own choice, including Flexi-Life Benefits, get complimentary one-on-one sessions with certified wellness professionals through Life Coach, as well as shop for wellness products with corporate discounts and have them delivered right to their doorstep through Life Store and Great Finds. In addition, recognising the importance of close family and friends, PwC also went the extra mile to take care of their people’s loved ones by extending the coverage of plans and benefits to family and friends.
Through the launch of Wellness Reimagined App 1.0, PwC has provided a platform for employees to experience how they can make ‘work-life harmony’ possible at the Firm in an innovative way, empowered by technology.
Key ROIs
- Reintroduce and raise awareness of the holistic wellness framework and offerings for people from all walks of life.
- Emphase the cultural importance of empathy and compassion as a skill to take care of each other’s wellness.
- Wellness made a top priority for the firm, aligned with PwC’s people value proposition to ‘Make life rewarding’.
- Position Wellness Reimagined App as an enabler to enhance and walk through people’s wellness journey.
By the end of July 2021, the App sign-up rate reached 95% among all employees across Mainland China and Hong Kong within only three months of its launch, with the Flexi-Life benefits function achieving a 76% usage rate.
Paul Arkwright
Publisher
