Netizens are becoming increasingly vocal about social issues that are important to them, especially those linked to the workplace according to a whitepaper released by Truescope Singapore on workplace discrimination in Singapore for 2022. As part of their analysis, a total of 7,442 comments from netizens were extracted and analysed for the most prevalent forms of workplace discrimination being faced and discussed by netizens across Facebook, Instagram, YouTube, Twitter, TikTok and on forum pages in 2022.
In an attempt to examine sentiments on a deeper level, Truescope has understood the nuanced appreciation of netizens' perception toward workplace discrimination across factors such as age, disability, gender, marital, mental health, nationality, pregnancy and race. Ho Wei Yang, Analyst and Lead Researcher, Truescope, shared, "In Singapore, netizens are becoming increasingly vocal about social issues that resonate with them, which is consistent with generational and attitudinal shifts. Workplace discrimination appears to be an evergreen issue in the eyes of netizens, and the ongoing conversations suggest a desire for workplace discrimination to be stamped out."
Key observations include:
- Conversations about workplace discrimination emerged only when there was related news reported on mainstream media.
- Comments were often opinionated and discussions between groups of netizens often grew heated due to varying opinions. Nonetheless, there were comments – albeit few – which were composed and sought to offer a balanced view on the discussion.
- Sentiments across the spectrum of workplace discrimination topics were primarily negative and were often directed towards the issue of workplace discrimination and the organisations which were accused of discriminating against their employees.
The whitepaper explores conversations surrounding common forms of workplace discrimination in Singapore and to uncover underlying sentiments and emotions relating to top issues. The volume of engagements related to workplace discrimination assessed in this report pales in comparison to more widespread issues such as the COVID-19 pandemic and the rising cost of living, but the data does not suggest that workplace discrimination is any less important of an issue.
Kelvin Koh, Managing Director, Truescope shared, "In this whitepaper, we utilised Truescope's coverage of media sources in the Singapore market, together with our insight capabilities to present an overview of the conversations on common forms of workplace discrimination in Singapore and the associated sentiments and emotions of these. We are proud to be at the forefront of bringing some of these issues to light, especially through the use of hard data."
Download the whitepaper www.Truescope.com.sg
Ian Thomas
