A new survey of professionals across the APAC region has found that, regardless of whether they felt the role was a good fit, 79% of job-seekers were unlikely to accept a job offer if they were treated poorly during the recruitment process. The survey, conducted by Korn Ferry, demonstrates how critical it is for organisations to place a strong emphasis on candidate experience during the recruitment process.
Only 14% of job-seekers would remain customers of a company if they had a bad experience as a candidate, with over half going as far as to urge their friends and family members to stop being customers. A quarter of respondents also said that they would consider taking to social media to share their bad experience.
Pip Eastman, Managing Director, APAC, Korn Ferry commented, “By failing to employ an effective and informative environment during the hiring process, businesses face alienating top candidates and losing potentially loyal customers. This means wasted money and time, and a potential loss of revenue through customer loss.”
When asked what would aggravate them most during the recruiting process two issues came out on top. Whilst more than two-fifths said not hearing back from the recruiter or hiring manager would aggravate them most, almost a third pointed to people being rude during an interview.
Eastman continued, “There is absolutely no excuse for recruiters and hiring managers to not respond to candidates, even if that communication is electronic. New technology and AI tools are automating many of the traditionally manual recruiting tasks, freeing up time for recruiters to provide stronger candidate care and strategic counsel to their clients.”