The Leadership Book: A Step-by-Step Blueprint to Leadership Excellence
This innovative new guide draws on Neil Jurd’s service as an operational military leader in the British Army, through battle and humanitarian missions, to walk anyone through the principles and deployment of effective leadership. The Leadership book is a straightforward guide to leadership and team development. It is written in clear language and presented in a simple format supported by clear graphics. An experienced leadership development professional, Neil’s approach to leadership is people-focussed and inclusive, with an emphasis on leaders establishing and sharing a clear and compelling purpose.
The book explains what leadership is and emphasises the need for a balance between leadership and management. Leaders are encouraged to communicate, connect, and build strong relationships. A section is devoted to the importance of leaders taking time to think, and the book includes simple models and tools for decision making, coaching and planning. Influenced by the military concept of Mission Command, the book has a strong focus on creating a positive culture and empowering team members at all levels.
In his army career, he taught at Sandhurst, and studied at Advanced Command and Staff College. Leading soldiers through a number of conflicts gives a unique insight into what makes people tick and how to get the best out of them. In his spare time is Neil is the Director of the Army Cadet Force Initial Officer Training Programme, Founder and Trustee of the Michelle Jurd Trust – (a charity dedicated to Changing Aspiration Through Adventure for children, young people and veterans) and a Non-Executive Director for Alertacall.
HR Magazine recently interviewed Jurd to get his take on simple steps leaders can take to ensure their teams stay motivated and effective, even when the going gets tough and lockdowns are still looming ... stay tuned, coming soon.
Paul Arkwright
Publisher
