- US-based advertising agency attempts to illegally abandon union contract
- Hollywood superstars come out in support of working actors
Hollywood superstars are campaigning for fair wages and safe sets for actors who work on commercials.
Throwing their support behind the Screen Actors Guild—American Federation of Television and Radio Artists (SAG-AFTRA) union’s #StrikeBBH campaign, movie stars such as Tom Hanks, George Clooney, Jennifer Aniston and Regina King are among those joining the cause.
The statement came in response to the advertising agency Bartle Bogle Hegarty, Inc. (BBH) attempting to illegally abandon their union contract with SAG-AFTRA after almost 20 years.
Alongside other celebrities such as Rami Malek, Scarlett Johansson, Octavia Spencer and Alec Baldwin, their joint-statement read, “We stand united with our fellow performers who work in commercials, who seek fair wages, safe sets, access to health care and a meaningful pension.”
The statement continued, “It’s time for advertisers and agencies like BBH to do the right thing. When you make an ad, make it union.”
Gabrielle Carteris, President, SAG-AFTRA said, “What you see here is our unity and strength as a membership—our members will continue standing up to demand safe working conditions, fair wages, and access to meaningful health and pension benefits for members and their families so that they may continue working with dignity under the union’s Commercials Contracts. BBH, we are not going anywhere.”
BBH has been a signatory to the contract since 1999. In recent years, SAG-AFTRA has worked with advertising agencies to update their contracts to reflect the ever-changing media landscape.
SAG-AFTRA’s Commercials Contracts have more than 600 signatories, which collectively produce the vast majority of commercials that
viewers see every day.
Additional members in support of #StrikeBBH include Steve Carell, Bryan Cranston, Michael Douglas, Tina Fey, Matthew McConaughey, Debra Messing, Elisabeth Moss, Tony Shalhoub, and J.K. Simmons, among many others.
Members and the general public are encouraged to visit the BBH Strike Centre to lend their name to the list of supporters.
Paul Arkwright
Publisher
