LinkedIn launches in Hong Kong

Social media platform launches 9th office in Asia

Spring saw the opening of LinkedIn’s latest Asian office, in Hong Kong. The office will deal primarily with hiring solutions, marketing solutions and premium subscriptions but also is set to increase the SAR’s current 500,000-strong member base With research showing that 66% of Hong Kong employers believe social media is indispensible it comes as no surprise that they have chosen to set their sights here after recent launches in Tokyo, Singapore and Melbourne. Arvind Rajan, Managing Director and Vice President, APAC and Japan, LinkedIn commented, “Hong Kong's skilled talent base and reputation as a leading international centre of finance and business make it an important market for LinkedIn, given our aim is to connect the world's talent with opportunity." Given the ability to link to professional contacts and contacts of contacts, LinkedIn professes to bring trust to professional interaction, Rajan added, “You’ll never have to make a cold call again.”