Google takes the top spot as the most desirable place to work for humanities, liberal arts and education students in China, according to the latest global Universum Student Survey, which reveals how students perceive organisations as employers.
The complicated relationship between the Internet giant and the Chinese government does not appear to have tarnished its reputation among this specific target group of students, with 9% of them rating it as their number one employer of choice, moving up three places from last year’s survey.
Securing second place for two years running is southern China’s leading publisher Nanfang Media Group, with the support of 8.9% of students, closely followed by Procter & Gamble, which maintains the third spot on Universum's list, with 8.5% of votes.
Interestingly, this year Apple experienced the biggest drop in popularity of any company in the top ten, sliding down from first to fourth place, with only 8.1% of student votes. Despite this disappointing result, Apple upholds its strong reputation and sales record in China regardless of its limited number of retail outlets in the country.
Technology and media are not the only industries China’s students aspire to break into, with Disney, Ikea and French retailer LVMH—owner of luxury brands such as Louis Vuitton—also making it on to the hot list.
Top ten Chinese dream jobs
(for humanities, liberal arts and education students in China)
1. Google
2. Nanfang Media Group
3. Procter & Gamble
4. Apple
5. Baidu (China’s answer to Google)
6. Bank of China
7. Disney
8. Ikea
9. Tencent
10. LVMH
Paul Arkwright
Publisher
