Employers beware: 74% of APAC marketing professionals are said to have re-evaluated their career plans over the Christmas period—an increase from 42% the year before—and come early 2016, there will be looking to leave their current job—these according to findings by font talent who surveyed professionals across Hong Kong, Malaysia, New Zealand and Singapore.
It comes as local talent say they desire better pay and benefits, 32%; more professional development opportunities, 23%; and fewer long working hours, 20%. Though interestingly, while marketing online, particularly social media is becoming marketers’ preferred channel to reach out to consumers, 66%—employers should not abandon ship with print media as marketing professional state that it is their third most effective medium for seasonal campaigns, 47%.
Paul Arkwright
Publisher
