Google excels itself as Most Attractive Employer in Singapore

Google has been named as the Most Attractive Employer in Singapore at the Randstad Employer Brand Award 2017. The annual award, held for the sixth consecutive year in Singapore and the 17^th edition globally, was held at the Sands Expo and Convention Centre – Marina Bay Sands.

As a new entrant into the Randstad Employer Brand Research, Google’s strong reputation for innovation held a significant appeal to job seekers. Out of the 9 EVP drivers used to determine a company’s attractiveness score, Google was ranked #1 in all of them - leading them to win the Randstad Employer Brand Award in its very first year. The EVP drivers used to measure a company’s attractiveness this year include work-life balance, job security, pleasant work atmosphere and career progression.

Not to be outdone, Changi Airport Group came in with a close second place, an encouraging showcase of how local home-grown companies can continue to hold its own weight against global juggernauts when it comes to employer branding. This was the fourth consecutive year Changi Airport Group was ranked in the top 3, after its memorable win as Singapore’s Most Attractive Employer last year.

Three other Sector Awards were also presented tonight – with this year’s spotlight on the most attractive employers within the Property & Real Estate, Banking & Financial Services and Life Sciences sectors.

Ms Jaya Dass, Country Director, Randstad Singapore said, "Organisations are becoming increasingly aware of the importance of employer branding, and we are privileged to be in a position where we can leverage the insights we have gleaned from our research to help companies on their employer branding journey.” These rankings fluctuate year-on-year as the competition to become Singapore’s most desired employer intensifies—with more and more companies deploying more intelligent and comprehensive employer branding strategies to attract the best talent in the market.