Global Exclusive: based on more than 6,500 employer evaluations, and reflecting the opinion of over 2,000 university students, HR Magazine is the first in the world to release the results of Universum’s 2010 Ideal Employer survey.
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Universum APAC has just announced the results of its annual employer image survey in Hong Kong, dubbed the Universum Top 100. Based on the frequency of being selected as an ideal employer by students, Universum produces an ideal employer ranking. The rankings reflect the level of employer attractiveness that companies or organisations have in Hong Kong’s recruitment market and the grand 2010 winner is The Government of the Hong Kong Special Administrative Region (HKSAR), with HSBC coming in second for business students and third for engineering students.
The top ten ideal employers according to business students are:
1. HKSAR Government
2. HSBC
3. J.P. Morgan
4. Hong Kong Monetary Authority
5. KPMG
6. Google
7. Goldman Sachs
8. Bank of China (Hong Kong) Ltd.
9. Cathay Pacific Airways
10. PricewaterhouseCoopers
For the results of the top 50 employers subscribe to HR Magazine today and read the listing today.
The top ten ideal employers according to engineering students are:
1. HKSAR Government
2. MTR Corporation
3. HSBC
4. Google
5. Cathay Pacific Airways
6. Airport Authority Hong Kong
7. IBM
8. Swire Group
9. J.P. Morgan
10. Microsoft
For the results of the top 50 employers subscribe to HR Magazine today and read the listing today.
For more information on this topic, or to schedule an interview, contact Johan Ramel Tel: (852) 91771312 or e-mail: [email protected]
Johan Ramel, CEO, Universum APAC, commented on this year’s rankings, “Hong Kong’s students choose safe or secure employers, those that are either well-established in the market or are strong multinational brands. Our research shows that the majority of students would like to work for large organisations since only a minority, 20%, chose micro or small employers (between 1 to 100 employees).”
Ramel added, “Job security is also important for students here, as 31% selected this as one of their three career goals. Similarly, the employer characteristics that they most associate to an ideal employer, reveals the student mindset in Hong Kong too. Market success and financial strength are two of the three most important characteristics an ideal employer can have in Hong Kong.”
Regarding employer reputation and image, Hong Kong’s students were asked to select the three most attractive qualities of an ‘ideal employer’ in general. Among a number of potential attributes, 48% of students surveyed selected good reputation, with others citing market success, 33%, and financial strength, 30% as key factors.
Ramel concluded, “I’m not surprised to see the Hong Kong SAR Government reach first place, as they offer a number of job opportunities that are suitable for new graduates looking for both career development and job security. HSBC is also an attractive employer for students here, since it’s known to be the world’s largest banking group and has its roots in Hong Kong.”
Top 50 Employers - the full listing (where are you?)
Top 50 ideal employers - as ranked by business students
Top 50 ideal employers - as ranked by engineering students
For more information on this topic, or to schedule an interview, contact Johan Ramel Tel: (852) 91771312 or e-mail: [email protected]
Click here for the full top 100 rankings.
Paul Arkwright
Publisher
