A new Signature workspace location is being launched in Kowloon East, Hong Kong—Signature at the Quayside. Featuring over 50,000 square feet of flexible office space, the centre provides members with an inspiring and dynamic environment to empower their innovative minds. This is the third Signature brand to be opened by IWG in Hong Kong in recent months following growing demand for innovative business solutions and a flexible workspace.
Due to open May 2021, in Signature at the Quayside, the centre follows the heels of an announcement of a global partnership with Standard Chartered, which provides the bank’s 95,000 employees access to IWG’s flexible workspaces around the world.
Mark Dixon, Founder and CEO, IWG, said, “Up until now, organisations have been taking a gradual step towards hybrid working, but now we see companies of all sizes accelerate this approach as a result of the pandemic. Our partnership with Standard Chartered is a prime example of a visionary company with a strong footprint in Asia, leading the way by taking a radically employee-centric approach, empowering their teams to work where is most convenient and productive. Undoubtedly, this trend will only accelerate further and working in partnership with landlord partners; we will continue to open centres like Signature at The Quayside both in Hong Kong and globally.”
A former WeWork site, Signature at the Quayside, joins existing Signature properties in Hysan Place in Causeway Bay and The Gateway in Tsim Sha Tsui, which have seen surging occupancy. Towering in the heart of the energised Kowloon East district, Signature at The Quayside is located in a prime transport hub that enjoys a vast network. Comprising three MTR stations, numerous bus routes and minibus lines, with a planned Environmentally Friendly Linkage System (EFLS) that joins the surrounding area and an underground passage to Ngau Tau Kok tabled, the location looks set to bridge connections and build a more inclusive community.
With the government’s plan to energise Kowloon East, billions of dollars are being invested in infrastructure to create a neighbourhood full of vibrancy with a convenient and accessible network, making it desirable for business activities. Kowloon East is being transformed into Hong Kong’s second Core Business District and the pilot area for developing a smart city. Signature at Quayside provides first-class flexible work facilities for a diverse group of entrepreneurs, tech professionals, freelancers and remote workers to gather and inspire innovation and creativity.
Paul MacAndrew, Country Manager, IWG—Hong Kong, said, “Hong Kong is a key city for IWG’s growth and strategic development. We are very excited to be opening our third Signature centre featuring cutting edge facilities to meet rapidly growing demand in this vibrant gateway to Asia.”
The pandemic resulted in the biggest remote working experiment in history, bringing radical change in employee behaviour and mindsets, which will have a long-lasting and profound impact on how we work in the years ahead. It has accelerated the structural shift towards flexible use of office space; companies and even landlords are having to radically rethink their real estate strategy.
“Hybrid work models which combine working from home, at nearby offices and occasionally at a corporate HQ, have disrupted our perception of how a workspace should look like. We are now receiving 30% more enquiries for our services than in the same period last year, pre-pandemic. It is not only companies but also landlords that are actively re-examining their development strategies and adding flexible workspace to their portfolios. With over 30 years’ experience and a proven track record, partnering with the market leader both in Hong Kong and globally is very attractive to landlords who are looking to implement flexible workspace solutions into their buildings”, MacAndrew added.
Paul Arkwright
Publisher
