Companies can require employee vaccination ... in the US
The US Equal Employment Opportunity Commission (EEOC) ruled on 4 June 2021, that companies can require employees to get vaccinated and are also allowed to offer incentives. Millions of employees in the US have already been vaccinated safely, and while demand for the vaccine was initially high, companies and businesses now find themselves in a communications crisis, fighting rampant disinformation and needing to motivate the more hesitant and sceptical—without alienating them. No company wants to risk losing hard-working employees over these policies, but it is also vital that companies keep their teams safe and healthy. So how can companies effectively communicate with their staff, and how do they motivate vaccine-hesitant workers to get the vaccine? Organisations clearly need a strategic, crisis-minded communications approach in which empathy is vital in public health communications and strategies for countering fear-based scepticism.
Paul Arkwright
Publisher
