Towergate Health & Protection, a business insurance provider, recently polled 500 HR decision makers on their benefits practices and found that 45% of employers were having difficulties ensuring that communication of health and wellbeing support is relevant since the pandemic began.
The majority of employers (56%) stated that they have changed the way they communicate health and well-being support over the past two years. Hybrid work was cited as a major factor with just under half of employers reporting greater difficulties communicating the support they offer to employees who frequently worked from home.
The survey also found that the use of digital tools to manage support is on the rise with almost two-thirds of employers saying they now concentrate more on digital health and well-being communications. However, even with these new technologies, 40% of HR still stated that they do not communicate health and well-being support as much as their colleagues would like.
The results suggest that there is a changing landscape for the communication of health and well-being support. Personalised support is the most effective solution in meeting the needs of employees now that so many circumstances have changed with the pandemic. By making benefits relevant to the individual, they become more valuable.
Paul Arkwright
Publisher
