Noella Ferns was appointed as Head of Sales, Asia Pacific, covering Mainland China, Japan, Hong Kong, Singapore, Malaysia, Thailand and Australia, on 1 April 2021. Noella will be based in Hong Kong and responsible for all sales and commercial activity for the region. Over the last three years, as British Airways’ Executive Vice President for Greater China & Philippines, Noella drove forward the airline’s commercial and external communications strategy in key Chinese markets, including Beijing and Shanghai.
“I am honoured to be working across Asia Pacific; as such a dynamic, vibrant and innovative part of the world, it is a really important region for our airline."
Noella Ferns, Head of Sales, Asia Pacific, British Airways
Noella brings over 30 years’ experience at British Airways, including senior management and airport operations in Sydney, Hong Kong and Beijing. Results-driven and solutions-oriented, she brings a notable track record of revenue and yield expansion, implementation of wider strategy, and team coaching. In her previous role at British Airways, Noella led the regions activities, driving growth in corporate accounts, trade partnerships, and new business while also overseeing its channel shift strategy.
Ferns said, “I am honoured to be working across Asia Pacific; as such a dynamic, vibrant and innovative part of the world, it is a really important region for our airline. My immediate priority is to support all of our customers to book safe, flexible and hassle-free travel as soon as the skies open up.”
Paul Arkwright
Publisher
