The global talent attraction index: The World’s Most Attractive Employers 2010, has just been released by Universum releases and show that the Big Four are giving Google a run for their money in terms of being an employer of choice. Following the unprecedented world release in 2009, Google still manages to keep the number one position, but is now facing growing competition from the Big Four auditing firms. In the business category, 2010 has been a good year for the auditing industry, as the top four companies now take four out of the top five places in the ranking. “We’re witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love-affair with the IT industry”, said Michal Kalinowski, CEO, Universum.
On a less positive note, companies in Banking and Investment, Management Consulting, and Oil & Gas sectors are currently encountering the problem of being perceived as less attractive employers. In the engineering category, however, the IT Sector companies continue to dominate: the top three employers—Google, Microsoft, and IBM—maintain their positions from last year. In the top 10, where American corporations dominate, praise must also be given to Siemens who have managed to hold onto their eighth position. Although dropping one place lower from last year, German car manufacturer BMW, still remains the most powerful employer brand in the automotive industry at number five. Notable changes include Japan’s Sony up from seven to four, and Apple’s new entry to the list at number 10.
The results are based on just under 130,000 career seekers, with business or engineering backgrounds.
Paul Arkwright
Publisher
