The Grand Winner of the 2015 Hong Kong Asia Recruitment Awards went to BASF—picking up “Best Career Website”, “Best Employer Brand Development” and “Best Use of Recruitment Technology”. It was the first such awards to be held in Hong Kong.
The awards acknowledges the work of in-house talent acquisition groups across the private and public sectors as well as NGOs in Hong Kong—dedicating 24 different awards to recognise those who are leading the way in recruitment excellence. This year’s judging panel consisted of representatives from 14 top firms in APAC—including Cigna, DHL, American Express and Societe Generale—who were scoring the challenges faced, the strategy implemented, the execution and results of the competing programmes.
BASF was rewarded mainly for the work it has put into its global employer brand movement, “The Power of Connected Minds”. The centrepiece of this initiative is the new career website which offers jobs seekers a worldwide job search function and a live chat application to connect with BASF employees which helps them get greater insight into the work environment.