Megaphone Makin’ by Sam B is licensed under CC BY 2.0
Four-fifths of Americans would say no to joining a company with a bad reputation. That is an increase of 4% over 2015. The impact on an organisation of a bad reputation has never been higher. This is according to research published by Corporate Responsibility Magazine.
Bad behaviours most harmful to a company's culture and reputation include public exposure of criminal acts (41%); failure to recall defective products (25%); public disclosure of workplace discrimination (20%); and public disclosure of environmental scandal (13%). Of the employed Americans surveyed, only 62% would take a job with a company that had a bad reputation if they were offered more money. Males are much more likely than females to take the job, 69% versus 54%, respectively.
Working for companies with good reputations
Surprisingly, young people are the least concerned about corporate reputation. Just under three-quarters would take a job with a company with a bad reputation, versus 56% of those 35 years and older. However, the vast majority, 91 percent, would consider leaving their current job if offered another role with a company that had an excellent corporate reputation. In fact, virtually all (97%) of those in the 35-44 year age range would leave their current employer and take a job with a company with an excellent reputation.
Paul Arkwright
Publisher
