APAC is home to some of the world’s most savvy talent sourcers, scoring well above the global average for their ability to find and attract talent, according to the Alexander Mann Solutions 2014 Global Sourcing Survey recently conducted jointly with Social Talent.
The Survey shows that the Asia Pacific region may well be the market from which other global sourcers take their lead. It also suggests that sourcing is really more of an art than a science—and that personal engagement and communication is still a critical skill for sourcers to develop if they want to effectively engage with their audience.
Martin Cerullo, Brand and Marketing Lead, Alexander Mann Solutions, said, "It is high time that employers wake up to the fact that everyone benefits by properly training sourcers in how to use such tools to the benefit of everyone concerned. In the Asia Pacific it appears that the choice of tools is speeding up and continuing to change with a surge of interest in instant messaging tools to attract talent. The rest of the world is yet to really embrace such tools."
Although still a relatively new concept in the Asia Pacific, sourcers based in the region are exploiting online tools like LinkedIn, Facebook, Twitter and Google+ to increase response rates and improve the candidate experience.
Contrary to conventional wisdom, Facebook is not LinkedIn's main competitor when it comes to how sourcers attract and identify talent. They are more likely to be using micro-blogging tools and video sharing sites to engage with and get the attention of potential talent. Usage of such tools, however, still pales in comparison to LinkedIn, which dominates the industry.
Paul Arkwright
Publisher
