Martin Cerullo, APAC Managing Director and Global Director of Resourcing Communications for AMS is responsible for the executive ownership and strategy of AMS clients within the region, as well as driving thought leadership. Working closely and extensively with the HR communities across critical markets in Asia Pacific, Martin is a leading figure in helping drive the HR agenda forward for many organisations and providing new insight to the rapidly evolving HR marketplace and was awarded APAC Thought leader of the Year 2012 by the HR Outsourcing Association.
In particular, Martin has shown great innovation in the following areas:
- bringing a new approach to Human Resources, advocating the use of marketing strategies and techniques in Human Resources to attract, engage and retain talent
- championing the adoption of social media and mobile in talent acquisition and management across APAC
- evolving recruitment process outsourcing models to new innovations, such as sourcing only
Martin describes himself as a multilingual people communications and sourcing professional. He is focused on employer branding—especially in international contexts. With niche knowledge of the graduate/college recruiting marketplace and e-recruitment, Martin has a wealth of knowledge and practical advice to share with HR in the recruitment sphere. Currently running the global employer branding and sourcing practice for Alexander Mann Solutions, the global leader in RPO, while also responsible for the global innovation strategy, his specialties include: employer branding, interactive, digital, recruitment marketing, corporate communications, internal communications, advertising, graduate recruitment, e-recruitment, brand development, media planning, innovation in HR and recruitment.
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Paul Arkwright
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