Lynda Aurora is one of Asia’s leading executive coaches, is passionate about partnering with international and local executives and she is committed to achieving what is important to them personally and professionally in an environment that is culturally diverse, the fiercely competitive, fast paced, and in which the pace frenetic and the demand to deliver results is not negotiable. Lynda is uniquely placed as an executive coach based in Hong Kong since 1992 with extensive senior and board level experience in Europe and Australasia. Her global executive coaching experience since 1997 provides a multicultural mindset, an international perspective and a contemporary understanding of complex business issues. She is able to quickly grasp and understand the implications of key issues, the impact of the corporate culture and the influence of key organizational personalities. Her professional experience in finance, accounting, human resources and marketing positions her well for assignments from Beijing to Auckland and Taipei to Karachi with all nationalities and cultures that come into the coaching mix. In 2001 her contribution to the coaching profession was formally recognised by the International Coach Federation when they awarded her a certificate for her services.