In a move to marry social media with wellness coaching HeiaHeia.com and Pfizer's Preve have recently joined forces.
HeiaHeia.com, an online wellbeing service provider, and Preve Limited, a Finnish subsidiary of Pfizer providing health coaching services, recently joined forces to provide online corporate wellness services. Clients are now also able to utilise health coaching concepts online.
"Users of the integrated service will have access to a personal health coach for at least three months. In addition, they will be using a customised version of the HeiaHeia online service. In the online service, the participants will be able to set personal objectives related to lifestyle changes, report daily activities and receive support and encouragement from peers," sais Jari Turpeinen, Director, Preve. He added, "The health coach assists the participant in setting realistic objectives that take into account personal motivation, abilities and resources. The coach also monitors the participant's progress, motivating them to work for their goals. The coach and the participant stay in touch by regular phone calls as well as communicating via the online service."
Paul Arkwright
Publisher
