In spite of a challenging past year, almost half of Asia Pacific organisations recognise that responding to the environment is of critical importance. According to PricewaterhouseCoopers latest Annual Global CEO Survey, 47% indicate that they have a strategy in place to respond to climate change. Only 12% of Asia Pacific CEOs lowered or delayed their investment in climate change strategy over the past 12 months.
However, despite the Copenhagen summit taking centre stage in mid-December last year, only 54% of Asia Pacific CEOs say they are preparing for the impacts of climate-change initiatives. This could be because while 64% agree that their stance on such issues will provide a reputational advantage, only 31% see a direct benefit to their business.
Highlighting the importance of taking immediate action on climate change, Frank Lyn, China Markets Leader of PricewaterhouseCoopers explained, “Governments need to encourage business to make this a priority by providing the right infrastructure, tax breaks or financial incentives. As for Asia Pacific organisations, those that recognise that responding to climate change today will ensure their future tomorrow are already a step ahead of the game.”
Paul Arkwright
Publisher
