For many organisations, it’s the holy-grail: increase revenue, increase jobs and be socially responsible at the same time. Sometimes, social responsibility is forfeited in the name of business commitments. However, making a social impact will inevitably lead to increased team morale, a better business reputation and additionally having a serendipitous effect.
As for FedEx, they’re doing just that and taking the concept of social responsibility seriously. They recently launched their sixth annual FedEx Cares Week in APAC. From 7-15 September 2013 more than 1,000 volunteers from 11 APAC countries, including: Australia, mainland China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan, Thailand and Vietnam, donated their time and talents to serve local organisations.
With a global theme of “Uncommon Heroes, Common Good” volunteers committed more than 4,000 hours in 36 community activities and generated goodwill in their local communities by making a difference in peoples’ lives. This year’s projects included cleaning up parks and coastlines, preparing and distributing meals for the needy, providing care for disadvantaged children, and promoting environmentally—responsible behavior.
Paul Arkwright
Publisher
