HR Awards
Best D&I initiative
PwC
Maternity and infant healthcare programme
We understand our people have different struggles at different stages of their life, and we are here to back them.
PwC, has always cared about its people’s health, safety and happiness, and fully understands that working mothers are especially facing challenges in their daily work and life. With this in mind, it launched the ‘Maternity and Infant Healthcare Programme’ in February 2018 to help relieve their family duties and motherhood struggles.
Working mothers are often busy fulfilling their family duties, especially when their children get sick. Considering that it is difficult to make timely appointments at public hospitals in China, PwC came up with two innovative solutions to help them:
- Green Channel: facilitating hospital medical appointment bookings for urgent issues.
- Healthcare WeChat Group: providing 12/7 healthcare consultation services.
A dedicated WeChat service account has also been established under the Maternity and Infant Healthcare Programme to share relevant medical and scientific articles along with health tips on a weekly basis. The Firm also encourages knowledge sharing among working mothers and hosts face-to-face sessions regularly in its Beijing, Shanghai, Guangzhou, Shenzhen offices, which were shifted to online sessions after the outbreak of COVID-19.
In light of the pandemic, with employee health being emphasised more than ever, PwC has further refined its programme, based on employee feedback. Firstly, incorporating COVID-19 related support in their general healthcare consultation services. Secondly, establishing a ‘Bubbly Girl’ WeChat group, where non-pregnancy-and-puerperal-period female employees can have girls’ talks. Thirdly, in bringing traditional Chinese medicine experts onboard to enrich the healthcare offerings.
Key 2021 programme highlights
- 5,000 employees subscribed to WeChat service account.
- 44,000 views of online healthcare lectures.
- 1,500 participants of offline healthcare talks.
- 3,500 online consultations facilitated with medical practitioners.
- 8 million cost savings due to reduced time of hospital engagements.
PwC remains passionate about its mission and will continue to provide all-around healthcare and wellness programmes for its people.
Paul Arkwright
Publisher
