Only a third of Hong Kong workers find their current job satisfying, according to a study conducted in March 2012 by Ipsos—formerly Synovate. The study aimed to gauge public awareness of job satisfaction and their expectation of an ideal job. Only 36% of those surveyed were currently happy in their jobs indicating that both salaries and job nature were not what they had originally anticipated. Those surveyed said that competitive salary, clear promotion path and the potential to develop a lifelong career were the three most important criteria in determining job satisfaction.