In early September, Manpower announced a rebranding of its talent-resourcing firm—Manpower Professional, describing the brand evolution as ‘the creation of a different kind of talent company’. The rebranding also includes a change of logo and a new name Experis. The new company will deliver in-demand talent solutions. Lancy Chui, Managing Director, ManpowerGroup, Hong Kong, Macau and Vietnam operations explained that the name had been derived from a combination of the words ‘expertise’ and ‘experience’.
She commented, “This represents our unrivalled knowledge of the businesses we work with, the ever-changing world of work, and how we make the connection between an individual’s potential and the vision of business.” The organisation will continue to operate within IT, Banking, Finance & Accounting, Hospitality, Tourism & Leisure, Retail, Sales & Marketing and Human Resources verticals.
Paul Arkwright
Publisher
