Working on-the-go is constantly creeping into everyone’s working life—so much so in fact that technology and research firm Ovum predicts the compound annual growth rate (CAGR) for enterprise mobility management (EMM) software is set to grow significantly by around 30% by 2019.
Its market size and forecast report on EMM software highlights that while it remains a relatively niche part of the overall IT market, mobility is having an impact on every kind of business—and as such EMM software is playing an increasingly important role.
The growth in the market and the progression of technology though does require a rethink about enterprise mobility management strategies, according to Richard Absalom, Principal Analyst, Ovum. He commented, “As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes.”
This rethink inevitably leads businesses toward mobile app adoption—and EMM vendors are catching on. As mobile device management (MDM), as a category, is becoming very common, EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provide added value to customers and drive their own growth. Ovum states that this will be a major driver of growth in coming years and there will be a greater variety of mobile apps on the market.
The variety of apps availability will certainly be felt in APAC. Vendors are likely to see the region as a top source of fast-growth opportunity with APAC predicted to have a CAGR of around 50%—and will account for 19% of the overall IT market there by 2019.
Paul Arkwright
Publisher
