Iris Cheng
Senior HR Manager - Organisation and Talent Development
CLP Power Hong Kong Limited
Cheng offered insight to those at the conference into how her company attracts and keeps hold of the talent required to offer a quality service to customers. She talked about several areas on which her company is focusing, including working with academic institutions and the media.
“Do you choose the members of staff who man the booth for your company at career fairs?” Cheng asked. According to her, it is vital that the right person is there, acting as an ambassador for your company. “It’s better to not bother being represented at a careers fair than have someone there who looks bored.” Going further than competing for fresh graduates, CLP is also engaging with academic institutions at a secondary school level to provide courses that lead to potential jobs at the company. Cheng added that it can also be surprisingly cheap, and easier, to provide scholarships combined with internships compared with competing for talent straight out of university.
Those at the conference were also lucky enough to find out how CLP generates positive company branding by leveraging media coverage, for free! Cheng explained how a journalist who recently enquired about the company’s hiring strategy was warmly welcomed. CLP actively engaged with the journalist to fully understand the desired angle and also ensure the right message was conveyed. The result was a great deal of positive media coverage without having paid for the privilege.
Paul Arkwright
Publisher
